Mediaocean is the leading software platform provider for the marketing world. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). window.mc4wp = window.mc4wp || { Bloomberg Surveillance, covering the latest news in finance, economics and investments. Same platform but with new and improved features. Measurement and attribution are necessary parts of this growth. The economy and markets are "under surveillance". He is the proud father of a senior at Oberlin and one at Booker T HS . As one blogger sums up scathingly: . Sign up for a free account. Flashtalking is the leader in dynamic creative optimization. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. We look forward to further enabling your success in the days, months, and years to come. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Mr. Bill also serves as an Advisor at Luma Partners. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. We are the global system of record for the advertising industry,. window.mc4wp = window.mc4wp || { Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. window.mc4wp.listeners.push( Microsofts Nadella Says Tech Needs Efficiency as Job Cuts Loom, Solomon Says Goldman Pushed Too Quickly Into Consumer Banking, US Retail Sales Slide by Most in a Year in Broad-Based Decline, US Mortgage Rates Retreat to 6.23%, Lowest in Four Months, US Has Overspent Because of Its Fractured Politics, Rajan Says, Just Eat Jumps as Profit Outlook Offsets Drop in Orders, The 2023 Aston Martin DBX 707 Is a Game-Changing SUV, Amazon Kicks Off Round of Job Cuts Affecting 18,000 People, SpaceX Prepares for a Breakout Year With Elon Musk Focused on Twitter, Chipmaker Black Sesame Considers $200 Million Hong Kong IPO, European Executives Eye Bidens Green Plan With Envy in Davos, Xi Says Chinas Covid Fight in New Stage, Faces Tough Tasks, Job Markets 2.6 Million Missing People Unnerves Star Harvard Economist, Bonuses Will Absolutely Fall, Says JPMorgans Co-Head of Investment Banking, AndreaAgnelli Exits Stellantis, Exor Boards After Juventus Probe, Eating Less Beats Intermittent Fasting for Weight Loss, Study Says. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. { [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. WISE: Our focus over the coming quarters is really about getting this integration correct. How Is That a Good Thing? } Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. www.vbprofiles.com is now www.topionetworks.com. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. See Bill Wise's compensation, career history, education, & memberships. Diversity of thought and experience makes us stronger. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. A They have done that for the open web. We announced a partnership with 4C in 2017. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. The Mediaocean integration is the single largest Flashtalking has as a company. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Bill Wise is based in Austin TX. Lots covered here. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections He explains it as a natural cycle in private equity where Vista held ownership for over six years. All Rights Reserved. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Up to 5 With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. CVC is Europes largest private equity firm. . Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. No credit card required. The big tech companies have become so powerful. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. ChatGPT Sounds Exactly Like Us. Get 5 free searches. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. window.mc4wp.listeners.push( Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. To access all the content for free, please sign up by entering your email. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Its gonna be a year of reckoning for sure. Today, that deal closed. We want to make sure you get the most out of our platform. Actor: Apollo 10: A Space Age Childhood. million verified professionals across 35 million companies. } on: function(evt, cb) { Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. listeners: [], Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. But the new privacy environment makes sharing audience data understandably limited. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Kapoor says marketers like him are trying out the emerging software category. Diversity of thought and experience makes us stronger. [7], In 2020, the company employed 1200 people. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. WISE: No, theres too much synergy for it to remain independent. We have objectivity in terms of not being owned by any media companies. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. } NARDONE: Its more important than ever. No credit card required. He is the proud father of Connor, Kate and Charlotte. 5 free lookups per month. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. callback: cb Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Vista made its investment in Mediaocean in 2015. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. . Mediaocean is an advertising services and software company, headquartered in New York City. Kapoor says marketers like him are trying out the emerging software category. The BeetCast is sponsored by Tru Optik, a Transunion company. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Bill Wise is the founding CEO of Mediaocean. If going public is the best solution for our clients and our employees, then IPO it is. All Rights Reserved. He holds a B.S. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. (function() { JOHN NARDONE: Advertisers need to have a party that they can trust. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Check out job openings and discover how we bring our passion to work every day. We spoke with Mediaocean CEO Bill Wise about the new investors. He comes to Mediaocean from his role as If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. Copyright 2023 Beet Media, LLC. Great conversation. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? He is also chairman of MediaWallah. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. There will no longer be a single currency in our marketplace. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Copyright Simplicity Marketing 2007-2022. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Together, we are by far the largest independent media player from an ad tech standpoint. He is on the board of directors of the Ad Council and the Centre for Social Innovation. } Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. { Search over 700 However, there is a way to have one-to-one conversations with CTV viewers through email. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. He comes to Mediaocean from his role as. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . investment funds and high-net worth individuals globally. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Thats another immediate win for our combined customer base. With Find contact details for 700 million professionals. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Mediaocean today announced a change in by its private equity shareholders. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. The value of the transaction has not been disclosed. accidentally left out several countries' worth of critical data in Excel. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Flashtalking is a trademark of Simplicity Marketing Ltd. Bill is on the board of directors of AddThis and the Ad Council. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. {{ userNotificationState.getAlertCount('bell') }}. We look forward to providing you with even more cutting-edge market research, as Topio Networks. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Read official press releases and announcements. Bill is an avid and active angel investor through Click Ventures. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. He comes to. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. listeners: [], Intelligent Assistance and Bots Ecosystem. Product Manager. Know Your Worth. www.imdb.com name. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . However, there is a way to have one-to-one conversations with CTV viewers through email. April 23, 2013 at 12:44 pm PT. Fun! Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. 120 Broadway, New York City, New York 10271, US, View [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Beet.TV is published by Beet Media, LLC. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Copyright 2023 Beet Media, LLC. Thanks Matt and Bill. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. 2023 PitchBook. With the new ownership, the path ahead means aggressive via organic growth acquisitions. ); Were moving very aggressively to extend that creative capability. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. in accounting and business from the University at Albany and is a CPA. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. } All rights reserved. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. on: function(evt, cb) { This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. (function() { Win whats next. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. forms: { Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Press coverage Bill Wise is the founding CEO of Mediaocean. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. } [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. But the new privacy environment makes sharing audience data understandably limited. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. forms: { Mediaocean is managed by CEO Bill Wise. He holds a BS in Accounting & Business from the University of Albany and is a CPA. [13], Mediaocean is managed by CEO Bill Wise. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. There will no longer be a single currency in our marketplace. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Thank you for your continued support. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Read official press releases and announcements. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Flashtalking has API integrations into direct competitors. Mediaocean handles over $150 billion of advertising spending a year. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . Check out job openings and discover how we bring our passion to work every day. Bill Wise, CEO, Mediaocean. event : evt, Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. 4 Mediaocean reviews. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Vista made its investment in Mediaocean in 2015. Its gonna be a year of reckoning for sure. Were going to integrate our products and go to market. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. (business & personal). This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. WISE: We're going to have a lot of options. Bill Wise, CEO of Mediaocean, said that the deal would offer . With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. We were unable to estimate an accurate net revenue figure. event : evt, He is also a Co-Founder and serves as Chairman at Yobi. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Bill Wise - IMDb. BILL WISE: We've been partners for many, many years. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. It was just meant for these companies to be together. WISE: No, we're both neutral and independent. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Measurement and attribution are necessary parts of this growth. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. } If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Can A Blockchain Platform Restore Trust In Media Buying? Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Please subscribe to the #BeetCast on your favorite podcast service. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. } Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Europe, Menlo Park, China), Where the person is located (e.g. free lookups / month. Big Data's Usability Problem. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Get contact details including emails and phone numbers You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. He also serves as Managing Director at Click Ventures. Similar Profiles, FounderandManaging Director @ Click Ventures. A free inside look at company reviews and salaries posted anonymously by employees. Sign in to enter the largest storehouse of C-level execut We spoke with Mediaocean CEO Bill Wise about the new investors. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. callback: cb [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. Bill Wise is CEO/Co-Founder at Mediaocean. NARDONE: We both also embrace the ecosystem broadly. ); In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Bill Wise. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. 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