Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Before his retirement, Peyton Manning was one of the most recognized faces in sports. The belief of getting high quality product. Pepsi is big on promotional content on social media. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Find out which celebrity endorsement deals were worth the most. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. $4.95. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Sorry, something went wrong. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . 2. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Beyonce signed a multi-year contract with Pepsi worth $50 million. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. He also linked up withDietCoketo help further theFolds of Honor program. and more. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Your account is fully activated, you now have access to all content. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. But, Michelle Wie has made millions off of endorsements. report at the time. Success! Jennifer Garner wants you to sign up for a Capital One Venture card. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. When Brad Pitt signed a deal with Chanel No. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. July 26, 2021 July 26, . CEO of pharma giant on why the company is . According to the publication, this move upset Kanye West, who has his own deal with Adidas. the Shes earned $157.5 million since 2011. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. SHARE THIS ARTICLE. coca cola celebrity endorsements 2021 In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Here's another company that used YouTube to endorse their brand with a significant effect. And when they are on the top, there's no limit of millions in their bank account. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. Spieth has highlighted the brand onhissocial mediaas well. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. Cristiano Ronaldo rejects Coca-Cola and praises water. Building Wealth:30 Celebrities Who Went From Rags to Riches. But in 2013, he renegotiated, according to a report at the time from Reuters. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. Top Earners: Richest Actresses of All Time. Coca-Cola Silver Bottle Opener . A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. Although he is retired his brand is enough for him to earn a wealthy sum. These offers do not represent all available deposit, investment, loan or credit products. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. Source. Published July 14, 2021 Updated Aug. 11, 2021. The contract, which features radio spots and TV ads, earned the superstar $26 million. 02:40 - Source: CNNBusiness. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. TV: On Thanksgiving Day 1950 American . document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. In fact, sales jumped 168% after her investment was announced. A couple converted a Coca-Cola truck to live in while exploring Australia. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. Add to Wish List. Creative Content, Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". CNN's Clare Sebastian reports. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. 6. 02:40. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Our purpose is to refresh the world and make a difference. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. One guy was the human embodiment of a PC; the other, a Mac. The German shoe company agreed to pay the runner $10 million a year. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. Shes the leading lady in a string of Natural Match hair color commercials. In the fight for soft . Both were ranked in top 10 within CelebrityZ's ranking in . Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Let's get started! studio, network or celebrity. The $5 million partnership broke the record for a celebrity endorsement deal at the time. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . Coca Cola Net Worth is $265 Billion in 2023. Published Mar 1, 2021. Kylie Jenner: Puma, $1 Million. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. This was around $94.5 million. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Spieth has held his sponsorship deal with Coca-Cola since 2016. He raked in eight figures by placing endorsements on his shorts, caps and robe. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. These offers do not represent all deposit accounts available. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Curtis Jackson, a.k.a. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Some athletes also have a massive fanbase that can benefit the brand. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Endorsement Fees For Top Indian Cricketers. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Which is a BIG WIN for the brand. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. Most notable endorsement: Diet Coke - $26 million. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Burt Reynolds. Jennifer Aniston signed a deal worth $5 million for this endorsement. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. The most expensive celebrities for promotions are: Taylor Swift. Find out how much they earn in mounting fees and prize money. Weekly, and British singer/songwriteris rich. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. restrictions, which you can review below. Coca-Cola is a very famous multinational beverage company of America. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. . Policy. Stacker distribution partners receive a license to all Stacker stories, By Leena Nas. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Coca-Cola's social media strategy is all about community fun and support. The best celebrity endorsers can even become synonymous with multiple brands. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. website are shown as examples of industry practice and are not endorsements by