Nixon was the 37th president of the United States and served from 1969 to 1974.. A Harris poll showed that he trailed the president 43% to 48%. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. Richard M. Nixon Campaign Button, 1968 - The Henry Ford Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. Like Nixon, rival George Romney began to organize in these states. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. Richard Nixon respects the rights of the individual, a principle which has made America great. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serveif called. Advancement." It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . The Republican nominee, Vice President Richard M. Nixon was 47-years-old, just four years older than Kennedy. [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. At the end of December, Time labeled Nixon as the "man to beat". [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. [25], Nixon entered 1968 as the front-runner for the Republican nomination. "Stick it to the man by voting for a woman"- used by, "Feel the Bern" a common but unofficial slogan used by supporters of, "Make America Sane Again" common but unofficial slogan in support of, "Taking over the government to leave everyone alone" used by, "It's never too late to do the right thing" used by, "Restore The Soul of The Nation" used by, "Our best days still lie ahead" used by, "A new generation of leadership" used by, "Not left. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. 1972: Richard Nixon again Now, More Than Ever - Business Insider Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Richard Nixon (1968): "This time, vote like your whole world . List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. Double entendres everywhere! During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. The Operatic Life of Richard Nixon - The Atlantic At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. 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By the end of his address, he promised that "the long dark night for America is about to end. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. Nixon. Presidential Campaign Slogans "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. To the Soviet people. He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". Washington, D.C [1] Slogan. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. The winning slogan from every US presidential campaign since 1948 Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. (2,455) $10.00. On this Wikipedia the language links are at the top of the page across from the article title. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. [39] With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and Robert F. Kennedy in head-to-head match-ups. "Change We Need." Real Leadership." , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." Nixon had a head start, however, spending 1966 campaigning for Republican candidates and cultivating party conservatives. [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. [28] Immediately following his entrance, the media team prepared for an advertising campaign. [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership. [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. "She's With Us" used by Jo Jorgensen's campaign. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. 1726 Pennsylvania Ave., NW. The Nixon (President Nixon, 1968 campaign slogan) Essential T-Shirt Richard Nixon - Election of 1960 | Britannica While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. In 1960, he narrowly lost to John F. Kennedy--and it appeared his political career was over. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". PapasGoodOleDays. "Tell the Truth!" [91] However, anti-war protesters heckled him repeatedly on the campaign trail. Nixon Rides the Backlash to Victory: - JSTOR Home Presidentsusa lists slogans for Nixon in 1960 and 1968. Country/Region: United States. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Nevertheless, by Election Day, his lead had all but vanished. Nixon won 49 out of 50 states, taking all but Massachusetts. List of U.S. presidential campaign slogans - Wikipedia [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. [116] In 1972, he was reelected by a landslide, the largest to that date. Millions of unique designs by independent artists. What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. We need a President who believes in the individual. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. About the campaign for governor of California ran by future President Richard M. Nixon, his loss and famous words. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Benjamin Harrison, "Four more years of the full dinner pail" William McKinley, "Let Well Enough Alone" William McKinley, "National Unity. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. To the Chinese people. Nixon Slogan - Etsy He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. In an environment teeming with anger, violence, and hostility, Richard Nixon, Hubert Humphrey and George Wallace each sought the attention of American voters and the right to lead the United States into an unknown future. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. "[36] Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with American Independent Party candidate and former Governor George Wallace of Alabama. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [29] He campaigned in the state, although polls suggested that he would easily win its primary. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. He went on to trounce Republican Thomas E. Dewey in the election. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. He painted his opponent, Democrat George McGovern, as a threat to American values. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan.